Free live training for doctors, dentists and surgeons

How busy doctors turn what they already know into a trusted personal brand that brings the right patients to them

Without filming every day, learning to edit, or turning into an influencer.

Next Thursday · 12:00 PM Pacific
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Here's what you'll learn

The Objective-First Map

Pick the one action your content has to drive, your clinic, your book or your service, before you film a single video.

The Authority Interview Method

The 12 questions that pull a month of short-form clips out of one sit-down conversation, no script needed.

The Next-Step Engine

The landing page, call to action and DM automation that turn a viewer who trusts you into a booked patient.

Your host

Meet your host

Dr. Jeff Yoo in navy scrubs with a stethoscope
Dr. Jeff Yoo
Emergency Physician & Medical Creator

Jeff is an emergency physician at St. Paul's Hospital in Vancouver and a Clinical Assistant Professor at UBC. He built an audience of more than 1.4 million followers while still working ER shifts, and his work has been featured in TIME and WIRED. Everything on Thursday comes from what's working for him right now, and from the specialists he puts on camera every week.

1.4M+followers built while practising
0 → 702Kfollowers in one year
1M+views every 48 hours
Free when you register

The Doctor Content Bank

30 video topics patients already search for, each with the opening line that stops the scroll.

Delivered inside the free Physician Media Lab community on skool
Proof

People already learn from Jeff every week

“I watched a webinar on each of my first two days. Great speakers and great content.”

Sherry Marietta
Medical Skool member
2 months in
Cardiac arrest: a medical simulation
Dr. Jeff Yoo · 467K views

“I love that the information is evidence-based and made accessible to everyday people.”

Heidi Von Stein
Medical Skool member
3 months in
Want to grow an educational Instagram or YouTube channel? Start here.
Dr. Jeff Yoo · 0 → 702K followers in one year
Bleeding out: a trauma simulation
Dr. Jeff Yoo · 179K views

“I'm enjoying the variety of topics. Jeff is a genuine and inclusive host.”

Jen Pewsey
Medical Skool member
3 months in
Doctors Reveal What They Wish Everyone Knew
Dr. Jeff Yoo · 119K views

“Jeff is a wonderful, inspiring teacher, and his medical guests are outstanding.”

Mark Abraham
Medical Skool member
3 months in
On Jeff's channel

See the format in action

Doctors Reveal What They Wish Everyone Knew

Street interviews with specialists outside the hospital.

Stop Believing These Cancer Myths

A breast cancer surgeon debunks the diet myths patients ask about.

Peri/Menopause and HRT, Live

A live webinar with OBGYN Dr. Jordan Emont.

Conquering Headache and Migraine

A live webinar with neurologist Dr. Eli Sader.